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<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">On-line Marketing</span></p>
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<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Enable on-line marketing</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if on-line marketing should be enabled. This includes the following functionality: </p>
<p>&nbsp;</p>
<div style="text-align: left; text-indent: 0px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px;"><table border="0" cellpadding="0" cellspacing="0" style="line-height: normal;"><tr style="vertical-align:baseline" valign="baseline"><td width="13"><span style="font-size: 10pt; font-family: 'Arial Unicode MS', 'Lucida Sans Unicode', 'Arial'; color: #000000;">&#8226;</span></td><td>Tracking of users on the live site as <span style="font-style: italic;">contacts</span>. If the setting is disabled, existing contacts may still be worked with in the administration interface.</td></tr></table></div><div style="text-align: left; text-indent: 0px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px;"><table border="0" cellpadding="0" cellspacing="0" style="line-height: normal;"><tr style="vertical-align:baseline" valign="baseline"><td width="13"><span style="font-size: 10pt; font-family: 'Arial Unicode MS', 'Lucida Sans Unicode', 'Arial'; color: #000000;">&#8226;</span></td><td>Logging of on-line marketing <span style="font-style: italic;">activities</span>.</td></tr></table></div><div style="text-align: left; text-indent: 0px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px;"><table border="0" cellpadding="0" cellspacing="0" style="line-height: normal;"><tr style="vertical-align:baseline" valign="baseline"><td width="13"><span style="font-size: 10pt; font-family: 'Arial Unicode MS', 'Lucida Sans Unicode', 'Arial'; color: #000000;">&#8226;</span></td><td><a href="http://devnet.kentico.com/docs/6_0/devguide/newsletters_online_marketing.htm" target="_blank" class="weblink">Newsletter marketing features</a>, i.e. e-mail tracking and bounced mail monitoring.</td></tr></table></div></td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">Optimization</span></p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Enable A/B testing</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if A/B testing should be allowed for pages (documents). When an A/B test is defined for a page, new visitors who access it will be randomly assigned to one of the defined page variants and their activity from that point will be logged accordingly. For detailed information, please see the <a href="http://devnet.kentico.com/docs/6_0/devguide/ab_testing_overview.htm" target="_blank" class="weblink">Modules -&gt; Website optimization -&gt; A/B testing</a> chapter in the Developer's Guide.</p>
<p>&nbsp;</p>
<p>In order to work correctly, A/B testing additionally requires the <span style="font-weight: bold;">Enable web analytics</span> and <span style="font-weight: bold;">Track conversions</span> settings to be enabled in <span style="font-weight: bold;">Site Manager -&gt; Settings -&gt; On-line marketing -&gt; Web analytics</span>.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Enable multivariate testing</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if multivariate testing (MVT) should be enabled. This allows you to define MVT tests for pages and create different variants of their content. Once the test is running, visitors who access the page on the live site will be shown one of the possible content combinations and their activity on the website from that point will be logged accordingly. To learn more, please refer to the <a href="http://devnet.kentico.com/docs/6_0/devguide/mvt_overview.htm" target="_blank" class="weblink">Modules -&gt; Website optimization -&gt; Multivariate testing</a> chapter in the Developer's Guide.</p>
<p>&nbsp;</p>
<p>In order to work correctly, multivariate testing additionally requires the <span style="font-weight: bold;">Enable web analytics</span> and <span style="font-weight: bold;">Track conversions</span> settings to be enabled in <span style="font-weight: bold;">Site Manager -&gt; Settings -&gt; On-line marketing -&gt; Web analytics</span>.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">Content personalization</span></p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Enable content personalization</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if content personalization should be enabled. This allows page designers (and content editors) to create different variants of web parts, entire web part zones or editor widgets that are displayed on the live site according to a dynamically resolved macro condition.</p>
<p>&nbsp;</p>
<p>Additional information can be found in <a href="http://devnet.kentico.com/docs/6_0/devguide/cp_overview.htm" target="_blank" class="weblink">Developer's Guide -&gt; Modules -&gt; Content personalization</a>.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">Contact management</span></p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Notes stamp format</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Allows to define a customizable stamp which will be used in accounts or contact notes.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Log IP addresses</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if logging of IP addresses should be allowed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Remember contacts permanently</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates how long contacts should be remembered. If checked, a contact is kept until cookies are deleted or another contact is determined. If unchecked, a contact is kept until the current session expires.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Automatically recognize visitors by user agent</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if visitor's browser user agent information should be used to determine what contact should be assigned to the current anonymous visitor.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Automatically recognize visitors by IP address</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if visitor's IP address should be used to determine what contact should be assigned to the current anonymous visitor.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">Global data</span></p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Allow global contacts</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if global contacts should be allowed on the website.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Automatically create global contact for user on multiple sites </p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>If a user is present on multiple sites, a global contact will be created for all site contacts related to the given user.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Allow global accounts</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if global accounts should be allowed on the website.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Allow global contact groups</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if global contact groups should be allowed on the website.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Allow global configuration</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates if global configuration should be allowed on the website.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">Automatic merging of contacts</span></p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Merge contacts for identical E-commerce customers</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Automatic contact merging will occur if multiple contacts exist for an e-commerce customer.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Merge contacts for identical Newsletter subscribers</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Automatic contact merging will occur if multiple contacts exist for a newsletter subscriber.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>When a visitor has more contacts, use</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Indicates which contact should be used as parent contact if a site visitor has multiple contacts assigned.</p>
<p>&nbsp;</p>
<div style="text-align: left; text-indent: 0px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px;"><table border="0" cellpadding="0" cellspacing="0" style="line-height: normal;"><tr style="vertical-align:baseline" valign="baseline"><td width="13"><span style="font-size: 10pt; font-family: 'Arial Unicode MS', 'Lucida Sans Unicode', 'Arial'; color: #000000;">&#8226;</span></td><td><span style="font-weight: bold;">Last logged contact</span> - a contact which has the last logged activity will be selected.</td></tr></table></div><div style="text-align: left; text-indent: 0px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px;"><table border="0" cellpadding="0" cellspacing="0" style="line-height: normal;"><tr style="vertical-align:baseline" valign="baseline"><td width="13"><span style="font-size: 10pt; font-family: 'Arial Unicode MS', 'Lucida Sans Unicode', 'Arial'; color: #000000;">&#8226;</span></td><td><span style="font-weight: bold;">Most active contact</span> - a contact which has the highest number of logged activities will be selected.</td></tr></table></div><div style="text-align: left; text-indent: 0px; padding: 0px 0px 0px 0px; margin: 0px 0px 0px 0px;"><table border="0" cellpadding="0" cellspacing="0" style="line-height: normal;"><tr style="vertical-align:baseline" valign="baseline"><td width="13"><span style="font-size: 10pt; font-family: 'Arial Unicode MS', 'Lucida Sans Unicode', 'Arial'; color: #000000;">&#8226;</span></td><td><span style="font-weight: bold;">Create a new contact</span> - a new contact will be created.</td></tr></table></div></td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td colspan="2" valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p><span style="font-weight: bold;">Delete inactive contacts (only available if hotfix 6.0.7 or newer is applied)</span></p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Delete inactive contacts</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Determines whether the contacts associated with the given site should be affected when the <span style="font-weight: bold;">Delete inactive contacts</span> <a href="http://devnet.kentico.com/docs/6_0/devguide/Scheduler_overview.htm" target="_blank" class="weblink">scheduled task</a> is executed. This task is used to periodically clear out contacts (and the activities logged for these contacts) according to certain conditions. If disabled, the site's contacts will only be removed if they are deleted manually.</p>
<p>&nbsp;</p>
<p>The remaining settings in this category are used to set the conditions that specify which contacts should be deleted. At least one condition must be entered in order for any contacts to be deleted.</p>
<p>&nbsp;</p>
<p>If multiple conditions are set, only those contacts that fulfill all of them will be removed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Last activity older than (days)</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Can be used to delete contacts that do not have any recent activities logged. Contacts whose latest activity is older than the specified number of days will be removed.</p>
<p>&nbsp;</p>
<p>For example, entering <span style="font-style: italic;">14</span> would mean that contacts which do not have any activities logged within the last two weeks would be removed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Contact created before (days)</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Can be used to clear out old contacts. All contacts that are older than the specified number of days will be removed.</p>
<p>&nbsp;</p>
<p>For example, setting the value to <span style="font-style: italic;">365</span> would mean that all contacts created more than a year ago would be removed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Contact last logon before (days)</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>This condition is only applied to contacts that are not anonymous (i.e. only those that are associated with a specific user account). It can be used to delete contacts who have not logged into the website recently. </p>
<p>&nbsp;</p>
<p>For example, entering <span style="font-style: italic;">31</span> would mean that all contacts who have not logged in within the last month would be removed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Contact last modified before (days)</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Can be used to remove contacts that were not edited recently (e.g. had their contact address changed). Contacts whose latest modification is older than the specified number of days will be deleted.</p>
<p>&nbsp;</p>
<p>For example, entering <span style="font-style: italic;">31</span> would mean that all contacts which were not modified within the last month would be removed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Contact merged before (days)</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Can be used to delete contacts that were merged into another contact a certain number of days ago.</p>
<p>&nbsp;</p>
<p>A merged contact is one that was combined into another contact, not the contact which is the actual result of a merge operation.</p>
<p>&nbsp;</p>
<p>For example, entering <span style="font-style: italic;">7</span> would mean that all contacts which were merged more than one week ago would be removed.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Merged into site contact</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Determines whether the task should delete all contacts that were merged into another contact associated with the given site.</p>
<p>&nbsp;</p>
<p>A merged contact is one that was combined into another contact, not the contact which is the actual result of a merge operation.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Merged into global contact</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Determines whether the task should delete all contacts that were merged into a global contact.</p>
<p>&nbsp;</p>
<p>A merged contact is one that was combined into another contact, not the contact which is the actual result of a merge operation.</p>
</td>
</tr>
<tr style="text-align:left;vertical-align:top;">
<td valign="top" width="29%" style="width:29%; border: solid 1px #000000;"><p>Contact is anonymous</p>
</td>
<td valign="top" width="71%" style="width:71%; border: solid 1px #000000;"><p>Can be used to choose whether the task should remove all contacts that are anonymous, or the opposite (those that are related to a specific user account).</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;">Please note</span>: Contacts that are only related to a customer or subscriber are still considered as anonymous.</p>
<p>&nbsp;</p>
<p>The <span style="font-weight: bold;">Doesn't matter</span> option is the equivalent of an empty value in this condition. (i.e. if selected, the task will not delete any contacts unless at least one other condition is specified).</p>
</td>
</tr>
</table>
</div>
<p>&nbsp;</p>

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